{"id":18467,"date":"2024-11-07T14:29:12","date_gmt":"2024-11-07T12:29:12","guid":{"rendered":"https:\/\/psihoselect.ro\/uncategorized\/brand-manager-location-bucharest\/"},"modified":"2025-11-19T10:20:31","modified_gmt":"2025-11-19T08:20:31","slug":"brand-manager-location-bucharest","status":"publish","type":"post","link":"https:\/\/psihoselect.ro\/en\/jobs\/brand-manager-location-bucharest\/","title":{"rendered":"BRAND MANAGER – Location: Bucharest"},"content":{"rendered":"

Psihoselect<\/a>\u00a0performs the recruitment process for a partner company specialized in production and commercialization of domestic appliances for the following position:<\/p>\n

BRAND MANAGER<\/strong>
\nLocation \u2013 Bucharest<\/h3>\n

 <\/p>\n

Role:<\/strong> A fast-growing and successful company within the Romanian small domestic appliances with various premium Brand Portfolios is now looking for a commercially-savvy, highly driven, and ambitious marketer who is ready to take the role of Brand Manager. Reporting to the Marketing Director, this role will involve setting the country\u2019s product category growth strategy for the assigned brands.<\/p>\n

 <\/p>\n

Essential Functions:<\/strong><\/p>\n

\u2022 Brand Strategy: Develop and implement brand strategies that align with overall business objectives and market trends, drive end-to-end brand projects, being able to coordinate & influence cross-functional teams. Performing in-depth data analysis of Market Data, Sales Data and forecast;
\n\u2022 Market Research: Conduct market analysis to identify consumer trends, competitor activities, and market opportunities;
\n\u2022 Campaign Management: Develop a company strategy for growing the assigned categories by focusing on Distribution, Merchandising, Shelving, and Pricing (DSMP) fundamentals and translating them into actionable sales initiatives. Plan and oversee marketing campaigns that effectively communicate the brand\u2019s message and values;
\n\u2022 Brand Development: Manage the development and execution of branding initiatives, including messaging, and promotional materials, define and execute ad-hoc activation campaigns and in-store activities that translate into increased sales (mix and volumes), and market share growth;
\n\u2022 Cross-Functional Collaboration: Work closely with product development, sales, and marketing teams to ensure brand alignment across all channels;
\n\u2022 Performance Analysis: Monitor brand performance metrics and consumer feedback to assess the effectiveness of brand strategies and campaigns;
\n\u2022 Budget Management: Develop and manage the brand marketing budget, ensuring efficient use of resources and maximum ROI;
\n\u2022 Stakeholder Communication: Communicate brand vision and strategy to internal stakeholders and ensure alignment with overall company goals;
\n\u2022 Brand Guidelines: Establish and maintain brand guidelines to ensure consistency in brand messaging and visual identity.<\/p>\n

 <\/p>\n

Qualifications, Knowledge, Skills and Abilities required:<\/strong><\/p>\n

\u2022 Bachelor\u2019s degree in marketing, Business, or a related field;
\n\u2022 Relevant experience of 5+ years in Brand Management within a similar industry with proven business and retail understanding are prerequisites;
\n\u2022 Proven experience with various digital communication platforms;
\n\u2022 The ability to connect and build networks vertically and horizontally across the organization, with a strong drive to influence positively, is essential, but also to work independently and result-oriented;
\n\u2022 Entrepreneurial mindset, team spirit approach, flexibility and proactiveness represent fundamental competencies of the candidate;
\n\u2022 English knowledge is essential, both written and spoken fluently;
\n\u2022 Strong understanding of brand development and marketing principles;
\n\u2022 Excellent analytical, communication, and organizational skills;
\n\u2022 Ability to work collaboratively in a fast-paced environment;
\n\u2022 Proficiency in digital marketing tools and analytics platforms;
\n\u2022 Creative problem-solving skills with keen attention to detail.<\/p>\n

 <\/p>\n

For more information:<\/strong><\/a><\/p>\n

Raluca V\u0103t\u0103m\u0103nescu<\/strong><\/a><\/p>\n

HR PROJECT MANAGER<\/strong><\/p>\n

0755-041 440<\/strong><\/p>\n

raluca.vatamanescu@psihoselect.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Psihoselect\u00a0performs the recruitment process for a partner company specialized in production and commercialization of domestic appliances for the following position: BRAND MANAGER Location \u2013 Bucharest   Role: A fast-growing and successful company within the Romanian small domestic appliances with various premium Brand Portfolios is now looking for a commercially-savvy, highly driven, and ambitious marketer who […]<\/p>\n","protected":false},"author":4,"featured_media":18055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[226],"tags":[229,228],"class_list":["post-18467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs","tag-at-en","tag-english"],"_links":{"self":[{"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/posts\/18467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/comments?post=18467"}],"version-history":[{"count":1,"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/posts\/18467\/revisions"}],"predecessor-version":[{"id":19294,"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/posts\/18467\/revisions\/19294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/media\/18055"}],"wp:attachment":[{"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/media?parent=18467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/categories?post=18467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psihoselect.ro\/en\/wp-json\/wp\/v2\/tags?post=18467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}