MARKETING MANAGER – Location: Budapest
Psihoselect recruits for a partner company specialized in production and distribution of electronics for the following position:
MARKETING MANAGER
Location: Budapest
Role: responsible for assisting in the development and implementation of marketing and brand strategies to support the company’s marketing and sales goals, achieving results through the development and execution of marketing plans (online and offline), creating marketing materials, and managing resources.
Essential Functions:
· Participate with the HQ Marketing role to develop marketing and brand strategies to support organizational objectives;
· Contribute to the development and execution of marketing campaigns to drive awareness, increase sales and create loyalty;
· Provide leadership and direction in the implementation of marketing plans, including direct response, marketing events, promotions, and media. Develop, create, and manage timelines and project workload for initiatives;
· Work collaboratively with Sales team to identify and support marketing plans and tactics to achieve sales objectives;
· Oversee the creation of marketing materials, including brochures, collateral, sales tools, presentations, case studies, white papers, email. Work with Sales teams to develop sales tools, including presentations and sell sheets;
· Create and implement marketing/media plans that include print, online, video, tradeshows, and social networking opportunities;
· Implement online marketing campaigns to drive new leads and trials. Review, analyze, and interpret data; provide actionable recommendations to improve online marketing performance;
· Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI for the organization;
· Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including conceptualizing how and when to use marketing materials and capture the target audience, but also brainstorming and working with internal resources to execute new marketing ideas. Partner and interact with vendors to supply materials supporting marketing concepts;
· Manage marketing processes, staff, media and communication partners vendors to ensure timely delivery of outcomes;
· Manage and forecast assigned marketing budget;
· Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support the development and refinement of future marketing plans;
· Assist in efforts to strengthen the company’s brand identity, awareness, and consistency and brand portfolio;
· Update brand identity standards and ensure consistent execution across the organization;
· Implement brand-building tactics and recommend new ideas to increase the products brand awareness in the category;
· Managing effective distribution of marketing materials, both print and online, but also social media / community management;
· Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines and services, analyzing business developments and monitoring market trends.
Qualifications, Knowledge, Skills and Abilities required:
· + 5 years of experience in Marketing or Brand management; B2B marketing and B2C strategies and tactics;
· + 3 years of online marketing experience;
· Successful track record in creating and executing marketing plans that drive sales, using various offline and online tactics;
· Knowledge of procedures and marketing mix elements that drive increase in volume and brand equity;
· Experience leveraging online and offline media to optimize business results. Expertise in translating the success of marketing efforts into quantifiable ROI measures;
· Proven experience in developing, creating and analyzing online marketing campaigns;
· Experience in creating marketing materials from print to web; including writing, designing, and creating content by understanding the market and business climate, along with strong understanding/experience from the customer side;
· Excellent presentation skills with ability to present both qualitative and quantitative information in a clear, concise and persuasive manner to all levels of the organization;
· Excellent written and verbal communication skills; including facilitation, business writing and listening in Hungarian and English language;
· Excellent organization and project management skills; strong attention to detail and quality output. Solid business planning skills, with ability to adapt to changes in priorities and procedures in a fast- paced, dynamic environment;
· Demonstrated ability to analyze data, make sound observations, and implement solutions. Strong analytical skills and decisive decision-making skills; interested in “figuring out” solutions to problems or methodology for improved deliverers;
· Experience managing outside agencies and vendors;
· Proficiency using ERP Systems and Microsoft Office Programs and other relevant database programs;
· Positive result driven and hands on attitude.
Paula Soran
TALENT MATCHMAKER
0741 158 158